What's the one letter that always gets opened?
FedEx.
Smart marketers know this and send sales letters for big-ticket items via express delivery.
To make sure your cover letter gets read, send it FedEx 2-Day to the decision maker (never HR) at an employer. It costs less than $10-15 in most cases.
Can you do this for every job? No. Can you do this for your dream job? Yes, if your dream job is worth $15.

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