No matterhow your career services curriculum is designed, make the distinction between
career planning and the actual process of marketing skills for gainful employment. They are both essential elements of a complete career services education and training program.
Cutting right to the chase, without personal marketing skills the chances of earning jobs
a person really wants in the pursuit of their career are quite limited. Most of the advice about seeking employment is still oriented around big companies. Unfortunately, the Fortune 500 has been
responsible for a net loss in jobs over the last twenty years. All the growth (and the best chance to be hired) is from companies most job seekers probably never heard of.
Smaller employers tend not to have a human resources department, so the traditional job search approaches of the 20th century are no longer effective, especially then the hiring authority is the
owner.
This is the 21st century where job seekers are far more transparent, so personal marketing and consultative selling skills are tantamount to success in the job market.
Today’s success formula includes all the skills needed to market a small service business, and understand and implement the strategies of the Universal Marketing Cycle: filling the pipeline of prospective employers that can use the skills of the job seeker; following up systematically;
conducting benefits-oriented meetings with prospective employers, and closing on job offers skillfully.
Without these essential personal marketing skills, the new graduate will be at a substantial loss no matter to well they have been prepared to make committed career decisions.
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