Seven Tips To Create Higher Student Retention
How To Structure Effective Career Services, Part 2 of 3

How to Structure Effective Career Services - Part 1

Copy of Copy of DESIGN (4)There are three distinct functions that need to be carried out to structure highly effective career services; one crosses over into education.

  1. Transformative learning
  2. Coaching
  3. “Selling” fee-free recruitment services

Let’s begin with a transformative learning program; transformative in this case meaning changing habits of mind and points of view.

You just cannot achieve high employment success in all your programs unless your students are putting in as much effort into their job search as you are in securing job orders from potential employers!  The problem is most career schools, and colleges provide their students only with opportunities to learn how to write résumés, answer interview questions, and dress for success.  These are individual skills useful at some stage of the process but are simply not enough to be successful in a 21st-century technology-driven job search.

A 21st-century job search requires self-directed job search and personal marketing skills that are rarely included in school curricula or taught at career and placement centers. So instead of designing an effective job search campaign, the typical graduate begins looking for work by exploring postings on Internet job boards or reading ads in the newspaper, or worse yet simply waits for calls from the career center office; a prescription for extended unemployment and marginal employment success rates.

Students must learn what most have never learned - how to market themselves successfully.  And this requires a transformative approach on day one, not a month before the student graduates.

Students need to learn the three key components of a successful job search:

  1. Identifying the best job search strategies for their personal goals.
  2. Knowing exactly what to do and when to do it.
  3. Staying motivated in the face of frustration and rejection.

These skills need to be learned and EXPERIENCED throughout their entire tenure as students for them to develop a level of confidence few have experienced in their lives.

Watch for my next post for Part Two, Coaching, next Tuesday, July 26.

If you wish to subscribe to my blog posts and get them directly by email, go to and complete the sign-up form.  In this era, creating sustainable growth may require schools to make a fundamental change in approach AND their underlying assumptions.  This blog is a forum for those who wish to learn how to make those changes and add to the discussions.


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