Business Development and Planning

A Cancer That Can Kill Your Business

DESIGNA Cancer That Can Kill Your Business

This morning, I read a post written by Don Tinney that applies to all businesses large and small.  I have seen this “cancer” grow in many businesses, first as a training consultant at Dale Carnegie Training to chairing onsite visits for the Accrediting Council for Continuing Education & Training (ACCET) to working with my clients.  If you detect it in your business, immediate action is required.

“There are interesting parallels between cancer in a human body and cancer in an organization and it all has to do with what’s going on at our core. Just as corrupting cancer cells attack the healthy cells and core functions of the body, something just as cancerous attacks healthy team members and the core of our business.

Serious damage will occur if we don’t detect and treat the cancer early.”

Is the Core of Your Business Healthy?

“Authentic core values, discovered and nurtured, are essential to building a healthy business. Even with so much written about core values, most entrepreneurs don’t fully realize their power or how best to leverage them, so don’t stop reading.

Without paying proper attention to our core health, toxic anti-values can embed and like a fast-moving cancer, metastasize and kill our business. Even second- and third-generation businesses are not immune. So, let’s get serious about this and take steps to take care of your business at its core.

On a practical level, a core value is something you, the business founder, care about deeply. Your core values evoke a strong emotional response when someone does or doesn't care about it like you do. Simply put, if a value doesn’t make you react strongly, it’s not core. If you don't get really angry when it is violated, it’s not core. A core value is something you are ready to go to war over. The opposite of a genuine core value, an anti-value, is something you recognize as hazardous to your core health—you address and remove it quickly.”

Ask yourself this question today.  Are your actions and those of your people in line with your core values?  If not, time for a significant shift.

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